===================================================================== An iEntry.com Mailing ===================================================================== LinuxDeveloperNews- Microsoft And "The World's Easiest Desktop Linux" June 15, 2007 http://www.linuxdevelopernews.com ********************************************************************* ********************************************************************* Easily Meet Online with Zero Hassle and Zero Travel. Try WebEX MeetMeNow for FREE! http://aj.600z.com/aj/29349/0/cc?z=1&b=29172&c=29346 ********************************************************************* ********************************************************************* Microsoft And "The World's Easiest Desktop Linux" Brian Vuyk | Expert Author Yesterday, Microsoft and Linspire Inc. announced a ‘protection deal' for the small Linux vendor. Linspire develops and markets the Linspire distribution of Linux, marketed as ‘The World's Easiest Desktop Linux'. Linspire LogoIn the terms of the deal, Microsoft has required that Linspire set the Windows Live search engine as the default web search on all future copies and releases of the Linspire OS. In return, Microsoft will grant Linspire permission to use Truetype Fonts, the Windows Media codecs, and has agreed to waive their right to patent litigation against Linspire Inc, along with the users of their Operating System. This move is bound to make some waves in the Search industry for the two things it signifies: 1. Microsoft is beginning to really throw weight behind their search product.. Ok, this isn't exactly earth shattering, but the point is that through their patent-backed extortion practices, Microsoft could have gotten just about anything they wanted. However, all they asked for was the default search. What does this imply for the future? ********************************************************************* ********************************************************************* Zero Tolerance for Click Fraud - This report reveals PPC ads that are victims of click fraud. Use web analytics to determine the source of problems. Try the Free ClickTracks Demo to detect click fraud http://aj.600z.com/aj/29349/0/cc?z=1&b=29022&c=29347 ********************************************************************* ********************************************************************* 2. It's an implicit recognition of the potential threat Linux is posing to Microsoft. Although the searches generated by Linspire before users reset the default search to Google probably will not make up a. overly significant portion of Microsoft's search volume. On the other hand, this seems like just the first in a series of battles Microsoft can fight against Corporate-backed linux distributions. Will Microsoft be cutting similar Search deals with other corporate-backed Linux vendors? Linspire is a distribution with a lot of potential. It is not aimed at the geek crowd; rather, it seeks to imitate Windows to a certain extent in order to make the switch to Linux as simple as possible for businesses and individuals. In real world terms, it means that the users are your average business people - salesmen, secretaries, and the like. In practice, such users used Internet Explorer and Microsoft Search regularly; they would probably happily continue to use Microsoft Live search if that came as the default on Lindows OS. This is not Linspire Inc.'s first encounter with Microsoft. Back in 2002(?), Microsoft filed suit against the company forcing them to change their name from ‘Lindows Inc.' as part of a $20 million settlement. Therefore, they were likely an easy target, since they already knew the legal weight Microsoft could throw at them. ********************************************************************* ********************************************************************* With CounterSpy Enterprise Version 2.0 you get protection against malware using a new hybrid technology that merges the 'system cleaning' properties of traditional antispyware products with the efficiency of powerful antivirus-based technology. Try it now FREE - http://aj.600z.com/aj/29349/0/cc?z=1&b=28588&c=29348 ********************************************************************* ********************************************************************* About the Author: Did you like this article? Keep up with Brian's expert search optimization tips and tricks at http://www.caydel.com ********************************************************************* ********************************************************************* For ad details and prices... mailto:susan@ientry.com ********************************************************************* Signup for free newsletters: http://www.ientry.com/page/newsletters ********************************************************************* --- LinuxDeveloperNews is an iEntry.com publication --- http://www.iEntry.com iEntry, Inc. 2549 Richmond Rd Second Floor Lexington, KY 40509 *********************************************************************